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A digital perspective to Real Estate Marketing

Posted by admin on May 30, 2016
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With the arrival of Digital marketing in the real estate scenario, location of person is no more an issue for people to buy a real estate property far away, the world is now your oyster, writes Mansi Saxena, Head of Marketing at SPF Realty, Dubai.

Real Estate marketing is probably the oldest form of marketing known to the world, with hand written “For Sale”, “To Let” signs hanging outside of a yard, a plot, a house or a building. Like most other industries, the digital age has completely revolutionised the way real estate marketing is practiced in the world today. No more are you restricted to the catchment area of people who might pass by your street; the world is now your oyster.

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