Mansi is an avid brand marketer with over 10 years of experience in the industry across Asia, Australia and the Middle East.
She has an honours degree in Economics from Delhi University and an MBA from the premier marketing communications school in Asia, MICA. Her professional journey includes working with organisations such as McKinsey & Co., Monitor Consulting Group, VIP Industries, ESSAR Group, MultiConnexions and now SPF Realty.
She spearheaded the marketing effort and launched Caprese bags in India before moving to Sydney. A passionate Multicultural Marketing Expert, she worked as the Strategy Director at MultiConnexions where she worked with brands across industry verticals, such as Kellogg’s, ANZ, Woolworths, Telstra, Western Union, etc. She was also on the committee for the International Advertising Association, Young Professionals chapter in Australia, where she was nominated for the Australian Multicultural Marketing Award for her Kellogg’s Campaign.
Today she heads the marketing for SPF Realty, where her role involves creating and directing the marketing strategy for the company. Since she has joined the company her focus has been on creating industry leadership for SPF Realty as the leading real estate expert in Dubai. She has also taken the company into international markets by identifying consumer segments in China, India and the GCC region through both on-ground experiential and digital mediums.
Her marketing philosophy originates from her love of consumer insights, to understand what the customer wants and to fulfill those need-gaps in the market.